• Friday, Oct. 6, 2000
SPECIAL REPORT: DIRECTORS_ Rene Eller: An entrepreneur makes time for spots.

Rene Eller takes commercials seriously. "Some of the images that have been created in commercials can compete easily with the best art in the world," says the Dutch-born director. "I want to make something that sinks in a little bit deeper."

Eller believes that commercials, like people,...

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