• Friday, Feb. 11, 2000
SPECIAL REPORT: HISPANIC ADVERTISING: Not Just Burgers - McDonald's breaks Hispanic image ads.

McDonald's recently broke a new Spanish-language commercial aimed at the U.S. Hispanic market. What makes the ad, "Anthem," interesting is that it is part of the fast food chain's first branding effort intended to celebrate the cultural richness of Hispanic consumers. The commercial is part of...

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