• Friday, Mar. 17, 2000
SPECIAL REPORT: STOCK FOOTAGE: Wild Things

When Procter & Gamble decided it wanted to convey a more holistic view of parenting in its 2000 campaign for Pampers diapers, D'Arcy Masius Benton & Bowles, New York, came up with the concept of using animals in the wild. The idea, according to Graham Woodall, executive VP/executive...

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