Street Talk for April 8, 2022

Director Na has joined Toronto-based production company Alfredo Films for Canadian representation. The transgender director has dedicated their career to projects that give back to underserved and underrepresented communities like LGBTQ+ and BIPOC. Now based in Detroit, they were born and raised in Seoul—where they started making films at the age of 15, using a camcorder received as a birthday present. Filmmaking became a form of language, a gift expressing their care and gratitude to loved ones. Na’s first work with Alfredo is a powerful new spot for MasterCard via McCann Canada called “True Name.” True Name by Mastercard is the first card in Canada that lets transgender and nonbinary communities display their chosen name. Mastercard worked with McCann Canada to create a video series and invited influencers from the 2SLGBTQ+ community to share their stories and speak to what the True Name feature means to them. The series showcases the challenges of misrepresentation that individuals from the transgender and nonbinary communities face when the name on their bank cards does not reflect their identity. It was important to Mastercard to partner with Na to ensure representation at all levels of production. Na has directed national broadcast commercials, as well as branded content, and documentary style work for a wide range of clients including Microsoft, General Motors, Ford, Chevy and Bumble, all with a commitment to ensuring visibility of everyone from local artists to trans and gender non-conforming individuals, poets, and urban farmers. Alfredo Films is a Black, Indian, Asian and female-owned production company. Na has representation in the U.S. via Tool of North America and Detroit-based Local Boy....


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