Publicis Groupe has entered into an agreement to acquire CitrusAd, a software as a service (SaaS) platform optimizing brands marketing performances directly within retailer websites. CitrusAd provides its technology to more than 70 major retailers globally and over 4,000 brands are utilizing the self-served platform. In 2023, ecommerce sales for CPG brands will have doubled versus 2019 levels; retail media is undergoing exponential growth. CitrusAd’s onsite expertise complemented with the offsite retail media offering of Publicis-owned Epsilon, both powered by the CORE ID, uniquely positions Publicis Groupe to lead the new generation of identity-led retail media, with transparent measurement validated by transactions. CitrusAd will act as a standalone business within Epsilon, being closely integrated into their technology to achieve market leading synergies....

Explore, a production company headed by founder/EP Jeremy Pinckert, has added director Jane Chow to its roster for representation spanning spots and digital content. Chow made an initial mark with ViacomCBS/AwesomenessTV, creating Gen Z content that reached millions of people online. She has directed for brands such as Tinder and TikTok as well as the Biden-Harris campaign, and music videos for mxmtoon and Tiffany Day. Her web series Pineapple screened at the Oscar-qualifying L.A. Asian Pacific Film Festival and Geena Davis’ Bentonville Film Festival. Chow also just released a film, Sorry for the Inconvenience, which won the Deutsche Bank Frieze Los Angeles Film Audience Award. Fluent in English, Cantonese and Mandarin, Chow brings not only a global perspective to commercialmaking but also a female, Asian-American and Gen Z culture POV.....

Global creative collective Thinkingbox has appointed Ryan Booth as creative director. He joins the team in Toronto, and is tasked with expanding its reach across the Canadian market. Previously, Booth was director of design for Hudson’s Bay Company and creative director of design for Zulu Alpha Kilo....