Street Talk for February 22, 2019
Jordana Freydberg

L.A.-based production company London Alley, founded by Luga Podesta, has brought Jordana Freydberg aboard as executive producer. She will help London Alley further grow its commercial and branded business. Previously EP and director of sales for Greenpoint Pictures, Freydberg brings deep brand and agency experience and relationships to London Alley. While in NYC, she helped launch Greenpoint’s national presence in the advertising and marketing industries beginning in 2010, then relocated to L.A. in 2017 to establish the company’s West Coast office. 

Editors Jay Nelson, Frank Effron, Gary Knight, Pete Koob and Robert Ryang have been named partners at Cut+Run. Nelson’s work has been seen during every Super Bowl in the last 10 years, including Grey Poupon’s Emmy-nominated “The Chase.” Nelson edited the 2015 Sundance opening film The Bronze, co-wrote and co-edited the acclaimed feature documentary Wild In The Streets and has contributed to such films as World War Z and Pirates of Somalia. Effron has assorted notable spots to his credit. He, for example, cut ads for GEICO one year that earned Gold, Silver and Bronze Lions at Cannes. Knight’s notable projects include MasterCard’s “Can’t Judge a Book,” Gillette’s Olympic spot “Perfect Isn’t Pretty” and the Adidas classic “House Party.” Koob is the award-winning editor behind Adobe’s “Click Baby Click” and Zoosk’s romantic “First Comes Like.”  And Ryang’s collaboration with director Floyd Russ, Ad Council’s “Fans of Love,” has earned a commercial Emmy nod. Most recently, their work on the short film Zion premiered at Sundance where it was acquired by Netflix and was shortlisted for a 2019 Academy Award. Ryang has made a name for himself as a notable comedy editor, working with Randy Krallman on multiple GEICO campaigns and Eric Wareheim of comedic duo Tim and Eric on several IHOP spots for Droga5...


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