Street Talk for February 28, 2020
Dov Zmood

McCann Global Health, the public health and social impact agency at McCann Health, has named Dov Zmood as EVP and executive creative director.  Zmood joins from McCann New York, where he was VP and group creative director for nine years, working on major brands including FujiFilm, Qualcomm, Nespresso, and Choice Hotels. Prior to joining McCann in 2011, Zmood worked at TBWA\Chiat Day, R\GA and Ogilvy. Zmood has led top clients at McCann New York, including State Street Global Advisors, which paved the way to Fearless Girl. The international recognition he has received for his creative work includes awards at Cannes Lions, D&AD, One Show, Clio, Andy, Sundance, Webby, LIA and Effie....

After a multi-month search, Reddit has selected R/GA San Francisco as its creative and media agency of record, the first in Reddit’s near 15-year history. The partnership with R/GA will bring to life Reddit’s first ever brand marketing campaign, which aims to showcase Reddit to new users and shine a spotlight on the power of its 100,000+ active communities. Partnering with Reddit’s in-house creative team, OrangeRed, R/GA will develop and activate strategic positioning and marketing communications for the platform. R/GA’s 100-person San Francisco office will help amplify Reddit’s differentiators to a broader audience and welcome new users. The partnership marks the seventh new client win for R/GA SF in the past 12 months. With consistent year-on-year growth of 30 percent contributing to 430M monthly active users, Reddit is home to countless communities and is a place for people to unite in shared passions that shape decisions, opinions and culture....

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