Street Talk for July 12, 2019
Aaron Howard (l) and Steven Bennett-Day, founders of Few & Far

Advertising creatives Steven Bennett-Day and Aaron Howard have launched Few & Far, a venture designed to work with clients’ in-house capabilities by providing creative ideas, departing from the traditional ad agency processes. Bennett-Day was most recently chief creative officer at Feed in London. Before joining Feed in 2017, he spent three years as group executive creative director at Havas helia, London. It was during this time that he met Howard, who had previously cut his teeth at EHS Brann, Havas’ direct, digital and data marketing group in London. Howard was most recently working as creative director at Havas London. While Few & Far specializes in ideas, it also has a network of curated experts in disciplines including production, strategy, design, technology, PR and editorial, with whom the studio can collaborate as needed. Bennett-Day and Howard believe this style of agency taps into the need for clients to seek best-in-class creative offerings from wherever they can find them. The Few & Far team will avoid the expense and restrictions of a formal headquarters and will base themselves wherever best to serve the client and inspire creativity. Bennett Day noted that a number of clients are taking their work in-house and seeking good ideas without having to engage in a complicated agency relationship. Few & Far launches with two clients: Vivobarefoot and Gail’s Bakery. Bennett-Day and Howard have previously worked across a range of clients including Ella’s Kitchen, Dove, Tesco Clubcard, Adidas and Heinz, and they have produced everything from digital firsts--such as the first ever beer created from A.I.--through data, social and film....

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