Street Talk for July 16, 2021
Andrea Cook

Interpublic Group (NYSE: IPG) has added to its roster of data and technology-fueled marketing service providers with the launch of Performance Art, a global agency that brings together deep data, technology and CRM expertise with notable creative talent. CEO Andrea Cook, chief creative officer Ian Mackenzie, and chief operating officer Elizabeth Sellors, the leadership team that helped build FCB/SIX, will take the helm at Performance Art in analogous roles. The agency will partner closely with a range of IPG companies and build on the company’s foundational data and technology layers at Acxiom and Kinesso in order to provide clients with data-driven marketing solutions. Performance Art will build on a founding roster of existing talent and clients, including BMW, CIBC, and Black & Abroad. The team at Performance Art is known for its ability to combine data and technology with platform-level creative ideas for clients--producing global work that has been widely lauded. Notably, FCB/SIX Toronto’s “Go Back to Africa” initiative for Black & Abroad won the Creative Data Grand Prix at the Cannes Lions International Festival of Creativity in 2019. The campaign used AI and data to reframe the way people think about Africa and created a platform that displaces the hate surrounding the racial slur. Separately, FCB/SIX, part of the IPG family, will continue to operate as an integrated global unit within the FCB network, reporting into Tina Allan, FCB’s newly appointed global partner, data science and connections....


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