Wednesday, November 14, 2018
  • Friday, Jun. 15, 2018
Street Talk for June 15, 2018
Susannah Laracy

Framestore, the award-winning creative studio known for its pioneering techniques in visual effects spanning film and advertising, has entered into a strategic partnership with Magic Leap, which is building the next spatial computing platform, powering mixed reality experiences that seamlessly blend the digital and physical world. Framestore has been working with the company for several years to create original content and unique experiences to be released later this year on Magic Leap One, Creator Edition. Through this partnership, the teams will enable more brands and customers to build creative and digital solutions that take advantage of Magic Leap’s core technology, which transforms the physical environment around you into a boundless display, desktop, canvas, game room or workspace....

Los Angeles-based agency Dailey has hired Susannah Laracy to serve in the newly created role of chief strategy officer. Laracy is the latest leadership hire in the wake of Dailey reclaiming its independence last year from holding agency IPG. In addition to overseeing strategy for Dailey’s clients, including Honda Powersports, Carnation Breakfast Essentials and Dole, Laracy will continue to evolve and sharpen Dailey’s Brand Soul philosophy to connect with consumers on things that they value. Most recently strategic planning director with Pitch, Laracy has more than 15 years of planning experience spanning multiple categories from automotive to packaged goods to beauty. She has developed communications for brands such as Lexus, Neutrogena, Masterfoods, Nestle and Pennzoil at agencies including TBWA/Chiat/Day, McCann-Erickson, DDB NY and Team One....

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