Street Talk for June 17, 2022
Justin Lomax

The directing team of Taylor Reid--consisting of Nicholas Taylor and Paul Reid--has joined Untitled Films for Canadian representation. The duo’s most recent projects include the whimsical “Let’s Play” campaign for Mastermind Toys, and the touching “I Ate Thank You” spot for Food Banks Canada, as well as work for brands including Air Canada, EA Sports, Ford, Porsche and Red Bull.

Creative studio and production company Even/Odd has brought on Justin Lomax as managing director, a new role at the company. He will focus on strategic growth for Even/Odd, including expanding the creative team and director roster, as well as developing key client partnerships. He formerly served as global head of production at Square. A filmmaker turned creative team leader, Lomax spent a decade with Square, where he led the end-to-end development and execution of the company’s campaigns and content supporting a several hundred million dollar global marketing budget. His unique background traverses nearly every side of the industry, giving him a holistic understanding of the traditional advertising and content marketing processes, gleaned from experience across the brand, agency, production and post sides. Having previously partnered with Even/Odd on several notable projects, including the powerful short film Exit 12 that was acquired by Fox Searchlight Pictures as part of the For Every Dream series, which earned awards including the Grand Jury Prize at SXSW, The Tribeca X Award, and Vimeo “Best of the Year.” Lomax co-founded Catapult Mediaworks in 2011 with writer/directors Jason Jurgens and James Locke. In just eight months, the company shifted in-house as Square’s first-ever acquisition. As the creative team grew over the years, so did Lomax’s purview, ultimately leading him to the global head of creative role, overseeing all marketing creative activities for the brand in the U.S. and a growing list of international markets....

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