Street Talk for May 17, 2024
Shion Hayasaka

Media, management and production company Anonymous Content has promoted Shion Hayasaka from head of production to executive producer for its U.K. division. In her new role, Hayasaka will work alongside Anonymous Content U.K.’s managing director and executive producer Tor Fitzwilliams to represent some of the roster’s top talent, including directors Alex Hulsey, Autumn de Wilde, Elena Petitti di Roreto, Olivia Wilde, and Pantera. With 15 years of production experience, Hayasaka, who joined Anonymous Content U.K. in 2020, has been instrumental in driving the success of numerous projects, demonstrating a keen eye for storytelling. Since opening in 2019, Anonymous Content U.K. has been nominated for Best Creative Production Company at the Creative Circle Awards, and been recognized with top industry awards including wins at AICP, British Arrows, Ciclope, Creative Circle, D&AD, and the Kinsale Sharks....

Enhancing its ecommerce and retail media capabilities, Havas has acquired Liquid, a leading omni-commerce company. Liquid will be rebranded as Liquid Havas and join the organization under Havas Market, Havas’ full-service ecommerce offering dedicated to delivering meaningful shopping experiences for people, brands and retailers. Launched in 2020, Havas Market has grown steadily and is now scaled globally across 30+ markets. Established in 2016 and known for its dynamic approach in marrying science, art, and instinct, Liquid has risen to prominence by revolutionizing how brands connect with consumers at retail touchpoints. With a team of over 100 specialists, Liquid has cultivated a notable portfolio of leading, global FMCG clients such as Nestle, PepsiCo, Beiersdorf, and Procter & Gamble. The integration of Liquid’s agile and creative retail strategies into Havas Market’s global resources and technological expertise will deliver value to brands and consumers alike. The addition of Liquid also reinforces Havas’ presence in the Middle East where it maintains a partnership with luxury goods sales and marketing specialist Chalhoub Group. Liquid’s CEO Sachinn J Laala will remain in his role....

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