Street Talk for May 31, 2019
Hecho's leadership team consists of (l-r) of Gui Borchert, Tom Dunlap (standing) and recent addition Briony McCarthy

Hecho Studios unveiled its leadership team with Briony McCarthy serving as president. McCarthy joins Hecho's ongoing chief content officer Tom Dunlap and executive creative director Gui Borchert, bringing more than 20 years of creative media expertise to the group. By combining their diverse capabilities, the leadership trio will work together to position Hecho as a creative studio breaking down the walls between creative, production and media. The creative studio is already working with brands spanning entertainment, sports, technology, retail and media. The team recently completed projects for CBS, Google, TOMS, Adobe, Pinterest, Syfy, and NBCUniversal. Alongside its brand work, the company is launching a division dedicated to the development and production of original entertainment with several feature films, TV and streaming projects already underway. Prior to joining Hecho Studios, McCarthy served as president of PHD New York where she delivered breakthrough media strategies for brands such as HBO, Delta Airlines, MailChimp, Ferrero and Old Navy. Dunlap and Borchert previously worked at 72andSunny, as chief production officer and group creative director, respectively. Dunlap has more than two decades of advertising and entertainment experience working with agencies and production companies such as the Ridley Scott Creative Group. Borchert also has nearly 20 years of experience in the industry, during which time he has worked on major campaigns for Starbucks, Google and Nike, among many others....


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