WoodShop has promoted long-time team member Michelle Pak to creative director/director. WoodShop and Pak unveiled a new Burger King tie-in this month, promoting a chance to win a Sony PlayStation®5 game console. Pak began her WoodShop tenure eight years ago as a designer, working her way up to art director and now creative director/director, proving adept at design and mixed media. Her love for physically making things jump-started her career as an industrial designer where she created high-end products for CB2, Crate and Barrel and Pottery Barn. This paved the way into the world of fashion and cosmetics where she translated her design knowledge into packaging and graphics. Pak’s desire to stay on the cusp of cutting-edge design led her into the fast-paced, motion graphics industry where she could maximize her wide ranging skill set and continuously evolving aesthetic. She soon found her creative home at WoodShop where her passion for all things design could be fostered, working closely with company founders, ECD/director Trevor Shepard and EP Sam Swisher. A graduate of Otis College of Art and Design, Pak freelanced at King and Country, Logan and Mirada, before joining WoodShop.....

Ruben Schreurs has been named to the newly created role of group chief product officer at independent global media and marketing consultancy Ebiquity. Schreurs’ appointment--part of a broader restructuring of the group under new CEO Nick Waters--signals Ebiquity’s focus on scaling the client value of its existing strong product and service set while developing new forward-looking media management solutions to deliver significant value to brand owners. A key part of Schreurs’ role will be developing and launching new products and services for clients looking to increase media effectiveness in a digital media ecosystem that is ever more complex with a myriad of challenges from ad fraud through to viewability, brand safety, and attribution....