Production company Superprime has added Rodrigo Valdes to its roster of filmmakers for commercial representation in the U.S. 
 
Mexican-born, L.A.-based director Valdes blends his unique vision and elevated craft to create genre-bending and immersive cinematic experiences. Valdes nurtured his passion for filmmaking at his father’s postproduction company, where he honed his talents by experimenting with color correction, VFX, and green screens. After dropping out of film school, Valdes and a few friends pooled their tuition money to shoot short films. These short films would become music videos and commercials and lead to his co-founding of The Maestros, which has evolved into a leading production company in Latin America. 
 
“As a director, I strive to fuse my passion for cinema with inspired acting and visual storytelling to bring out unexpected feelings in the audience,” said Valdes. “I’m very excited to join the incredibly talented roster at Superprime and take my craft to the next level.’’
 
Valdes has helmed campaigns for VW, Toyota, Honda, Fiat, Coca-Cola, Gatorade, and The North Face, among others. In the last two years alone, his work has garnered three Cannes Film Lions and two gold Ciclopes, as well as many other international awards. Prior to joining Superprime, he was repped in the U.S. ad arena by Gloria Content.
 
“Rodrigo’s style is fresh and unique,” said Michelle Ross, managing director/EP of Superprime. “His work with luxury car brands and the way he tells a story in such a beautiful way really captivated us.”