Monday, July 16, 2018
  • Wednesday, Aug. 9, 2017
Supply&Demand Signs "Icarus" Director Bryan Fogel For Commercials, Branded Content
Bryan Fogel
  • --

Filmmaker Bryan Fogel--whose documentary Icarus won the Orwell Special Jury Prize at this year’s Sundance Film Festival in Park City, Utah--has joined Supply&Demand for commercial representation. He comes to Supply&Demand as Icarus was recently released by Netflix, acquired by the streamer for some $5 million at Sundance. Among other honors earned by Icarus was it being selected to open the AFI Docs festival back in June in Washington, D.C. Additionally the sport espionage thriller won the first-ever Audience Award at the Sundance Film Fest in London.

Icarus is a wild ride that follows Fogel as he takes performance-enhancing drugs, investigating if they will strengthen his endurance as an amateur bike racer. Fogel’s filmmaking mission showcasing the effects of doping in the world of cycling quickly escalates when he meets Grigory Rodchenkov, a Russian scientist with shocking information that blows the lid off Russia’s state-sponsored Olympic doping program, effectively revealing what some have billed as the biggest scandal in sports history.

Icarus was a long four-year journey,” said Fogel after the film's premiere on Aug. 4. “I’m excited to tell stories in a short amount of time, and to explore creative boundaries in the advertising world as I continue to grow as a filmmaker.”

Fogel explains that he is open to all types of creative briefs, referencing how Icarus is anything but classic documentary-style work. “The film is layered with animation, extensive CGI and graphic works,” he explained. “Different media is combined in every possible way, from verité filmmaking to archival footage, as well as extensive use of music and sounds.”

Now that Icarus has been released, Fogel looks forward to entering the advertising market with Supply&Demand.