- SAN FRANCISCO
Bicoastal ONE TWENTY NINE FILMS is now representing acclaimed tabletop director Irv Blitz for commercials and other advertising projects. Blitz is one of the industry’s iconic tabletop cinematographers. His list of clients includes Anheuser Busch, Burger King, Bacardi, Diamond Nuts, Coca Cola, Nature Valley, Miller Coors, Taco Bell, KFC, Knorr, Olive Garden, Simply Juices, Popeyes, SPAM, and Pizza Hut. Blitz has also recently done work for Samsung and Moen--via production house MJZ which like ONE TWENTY NINE FILMS reps him non-exclusively. Blitz is thus taking a page from Europe where select directors have relationships with more than a single production company.
“Irv is an incredibly skilled craftsman who uses impeccable design, exquisite lighting and graceful choreography to turn food photography into works of art,” said ONE TWENTY NINE FILMS executive producer Nicholas Seuser.
Blitz practices a hand-crafted approach to tabletop. He insists on working with authentic materials, capturing everything in-camera. “My approach is that everything has to be real,” he said.
A native of Baltimore, Blitz began his career in New York City as a still life photographer before transitioning to film. Blitz recently established a studio in the Los Angeles Arts District. Blitz continues to expand his visual style as he incorporates new technologies and camera techniques. His macro camerawork transforms the familiar into objects of fascination and desire. Blitz frequently incorporates hand-held camera work to capture imagery in an intimate, unrehearsed style.
“Great advertising has a broad appeal,” Blitz observed. “When I take on a project, I begin by asking, ‘What can I do to make the visuals emotionally relatable?’ I see art in everything and it’s important to create imagery that’s full of life.”
Blitz sees his relationship with ONE TWENTY NINE FILMS as an opportunity to form relationships with new agencies and brands.