Monday, Jul. 19, 2021

Screaming fans won't be the only thing missing from this year's Olympic Games in Tokyo. Behind the scenes, there won't much schmoozing for corporate sponsors either, thanks to the pandemic.

The corporate sponsorship program has been a key part of the Olympic experience since it began in...

Tuesday, Apr. 6, 2021

When executives from Coca-Cola and Delta Air Lines spoke out against Georgia's new voting law as unduly restrictive last week, it seemed to signal a new activism springing from corporate America. 

But if leaders of the nation's most prominent companies are going to reject lawmakers who...

Sunday, Apr. 4, 2021

Liberal activists are stepping up calls for corporate America to denounce Republican efforts to tighten state voting laws, and businesses accustomed to cozy political relationships now find themselves in the middle of a growing partisan fight over voting rights. 

Pressure is mounting on...

Tuesday, Jul. 7, 2020

Facebook keeps telling critics that it is doing everything it can to rid its service of hate, abuse and misinformation. And the company's detractors keep not buying it.

On Tuesday, CEO Mark Zuckerberg and Chief Operating Officer Sheryl Sandberg met with a group of civil rights leaders,...

Friday, Jul. 13, 2018

Budweiser has a boat on the Moscow River and a disco. Coke set up an interactive sculpture-video installation in Gorky Park and entertained 5,000 guests during the monthlong tournament. Visa built a campaign around former Sweden star Zlatan Ibrahimovic.

Business went on at the World Cup...

Wednesday, May. 18, 2016

Contrary to television’s modern rewriting of history through creative license, Don Draper didn’t teach the world to sing with the iconic Coca-Cola “Hilltop” commercial as depicted in the finale of AMC’s Mad Men series. Rather the creative mind behind that landmark ad was Bill Backer who...

Monday, Mar. 28, 2016

Georgia Gov. Nathan Deal on Monday said he will veto legislation shielding opponents of same-sex marriage, after a groundswell of opposition from companies threatening to boycott the state if it became law.

The Republican...

Friday, Oct. 2, 2015

Sepp Blatter defied calls from FIFA sponsors Budweiser, Coca-Cola, McDonald's and Visa on Friday to quit immediately as president of world soccer's governing body rather than clinging on until the emergency election in February.

The interventions...

Saturday, Jul. 25, 2015

The FIFA corruption crisis is hurting its search for new World Cup sponsors.

Targeting almost $6 billion in revenue from the 2018 tournament, FIFA has not signed any new sponsors since last year's World Cup in Brazil.

"Definitely the current...

Sunday, Jul. 19, 2015

FIFA has been told by sponsor Coca-Cola to appoint an independent commission to lead a reform process aimed at cleaning up world soccer's scandal-ridden governing body.

In the most significant intervention by a company which helps to bankroll world...

MySHOOT Company Profiles