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Tuesday, May. 31, 2022
A startling gap exists between marketers who are poised for future growth and those who are less likely to significantly improve growth prospects based on how each group views future opportunities and the importance of innovation.
That is one of the key findings in The Future of Marketing...
Monday, Mar. 21, 2022
A rapidly expanding number of marketers are taking specific actions to protest the Russian invasion and ongoing war in Ukraine, according to a new ANA (Association of National Advertisers) survey.
Conducted online during the week of March 14, the survey revealed that 71 percent of...
Wednesday, Mar. 16, 2022
Ninety leading marketers, agencies, media companies, social media platforms, trade groups, and NGOs have pledged to take definitive action to combat online hate speech through their support of the ANA’s #EngageResponsibly initiative.
The companies have signed the #Engage Responsibly...
Thursday, Dec. 23, 2021
The Video Advertising Bureau (VAB) and the 4A’s (American Association of Advertising Agencies) have joined the ANA’s (Association of National Advertisers) Cross-Media Measurement (CMM) initiative.
The VAB and the 4A’s team with leading brands such as Unilever, P&G, General Motors,...
Monday, Dec. 13, 2021
Half of the marketers responding to a recent survey indicated that they ran advertising in the past year featuring identifiable LGBTQ+ casting, the ANA announced today.
The report, “LGBTQ+ Marketing Inclusion” was the first of its kind and, despite the lack of previous data, the ANA said...
Monday, Dec. 6, 2021
“Diversity” is the ANA’s Marketing Word of the Year for 2021.
Since 2014, the ANA has surveyed its committee members to select the marketing word of the year. In choosing the word, the ANA staff identified a list of 12 final candidates. Members were then asked to cast their votes to...
Monday, Nov. 15, 2021
The ANA and Sustainable Brands have entered into a strategic alliance designed to advance and accelerate the marketing industry’s global sustainability goals.
The new initiative is also designed to build awareness and increased acceptance of global sustainability among chief marketing...
Thursday, Jun. 10, 2021
In late May, ANA issued a new report, “The Growth of Supplier Diversity,” that contained important findings that will likely impact the production industry in the near future.
A supplier diversity program is a proactive business program which encourages the use of women-owned, ethnic/...
Thursday, Feb. 18, 2021
CALEB SLAIN CHRONICLES BLACK TEEN’S EVOLUTION
Directed by Caleb Slain of L.A.-based production house Superdoom, this short titled enough charts 10 years of optimism and unrest as lived by Nathan Nzanga, a Seattle-based Black youth who’s become a local icon as an...
Tuesday, Feb. 16, 2021
The COVID-19 pandemic is having a dramatic and potentially lasting impact on business travel among U.S. marketers, according to a new ANA study.
A great majority of survey respondents (76 percent) currently do not allow business travel for their executives. Only 2.5 percent of respondents...