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Monday, Oct. 9, 2017
The AICE, the postproduction trade association, last week continued a mini-tradition of making an industry splash at the annual ANA (Association of National Advertisers) Masters of Marketing Conference in Orlando. AICE has distributed a unique conversation piece pertaining to agency in-house...
Saturday, Sep. 16, 2017
Six advertising trade groups--the 4A’s, Association of National Advertisers, Interactive Advertising Bureau, American Advertising Federation, Data & Marketing Association, and Network Advertising Alliance--issued an open letter to the industry at large on Thursday (9/14), expressing their...
Wednesday, Aug. 9, 2017
Non-transparent production practices exist at multiple ad agencies and agency holding companies, according to a new study by the ANA (Association of National Advertisers).
The study leveraged the work of the ANA Production Transparency Task Force, which was launched in August 2016. The...
Monday, Oct. 10, 2016
The ANA (Association of National Advertisers) has announced the formation of a new, wide ranging alliance designed to create a powerful, unified voice for the advancement of multicultural marketing.
The initiative is called the Alliance for Inclusive & Multicultural Marketing (AIMM...
Friday, Sep. 30, 2016
Facebook’s recent disclosure that it mistakenly overstated the average length of time users watched videos on the site is “troubling” to Bob Liodice, president and CEO of the ANA (Association of National Advertisers). Liodice’s ANA blog posting on Thursday (9/29) addressed the development,...
Monday, Sep. 12, 2016
Eight leading trade associations serving the advertising, marketing, and video technology industries are joining forces in an historic bid to create new guidelines for simplifying the distribution of digital video ads throughout the ad production sector.
The recommendations to be...
Tuesday, Aug. 9, 2016
The back and forth between the ANA (Association of National Advertisers) and 4A’s (American Association of Advertising Agencies) over client-agency relations as they pertain to media transparency continues as Bob Liodice, CEO of the ANA, has responded to the 4A’s recent decision to reject the...
Monday, Aug. 1, 2016
While it urges transparency in media buying practices and the relationship between clients and agencies, the 4A’s (American Association of Advertising Agencies) disagrees with the ANA (Association of National Advertisers) as to how to best attain that goal. Last week Nancy Hill, president and...
Thursday, Jul. 21, 2016
Marketers should require media agencies to be fully transparent to elevate trust and restore confidence in the client/agency partnership, according to a wide-ranging set of recommendations released by the ANA (Association of National Advertisers) and Ebiquity/FirmDecisions.
Wednesday, Jun. 8, 2016
Numerous non-transparent business practices, including cash rebates to media agencies, were found to be pervasive in a sample of the U.S. media ad-buying ecosystem, according to a study commissioned by the ANA (Association of National Advertisers). However, the 4A’s (American Association of...