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Tuesday, Sep. 3, 2019
SeeHer, the Association of National Advertisers (ANA)-led movement for gender equality in advertising and media, has entered into a partnership with the Screen Actors Guild‐American Federation of Television and Radio Artists (SAG-AFTRA).
SAG-AFTRA and ANA’s SeeHer will work together to...
Sunday, Apr. 14, 2019
At its two-day plenary, SAG-AFTRA’s National Board unanimously approved the 2019 Commercials Contracts tentative agreement reached with the Joint Policy Committee on April 2. The agreement will now be submitted to the membership for ratification.
The 2019 SAG-AFTRA Commercials Contract...
Wednesday, Jun. 20, 2018
The Procter & Gamble Company (NYSE: PG) advanced its commitment to gender equality through a series of new actions, commitments and partnerships to increase diversity throughout the creative supply chain, leading to more accurate and positive portrayals of women in advertising and media, and...
Thursday, May. 31, 2018
The ANA (Association of National Advertisers) is acquiring another leading trade group, the Data & Marketing Association (formerly the Direct Marketing Association).
The move was approved today by the board of directors of each organization, subject to formal approval of the voting...
Tuesday, May. 29, 2018
The ANA (Association of National Advertisers) announced that three prominent veteran business-to-business marketing executives will be inducted into the ANA’s B2B Hall of Fame at a gala awards banquet next month.
The formal induction will be made during the 2018 ANA Masters of B2B...
Tuesday, Apr. 17, 2018
The Cannes Lions International Festival of Creativity and the Association of National Advertisers (ANA) have launched the CMO Growth Council in partnership with the ANA’s CMO Masters Circle.
The CMO Growth Council will initially be comprised of 20 CMOs from some of the world’s biggest...
Friday, Mar. 30, 2018
The ANA (Association of National Advertisers) has issued a response to the Cambridge Analytica/Facebook controversy in which sensitive consumer data was compromised, if not outright exploited. The ANA statement expressed appreciation for “the responsible steps that Facebook has taken since the...
Wednesday, Mar. 28, 2018
Association of National Advertisers (ANA) client-side marketers are making strong progress in achieving gender balance among CMOs, but in stark contrast there remains significant work to do in attaining ethnic diversity.
Those are the findings of the ANA’s inaugural CMO “scorecard,” an...
Tuesday, Nov. 14, 2017
In his keynote address at the ANA’s recently held Multicultural Marketing and Diversity Conference in Miami, Marc Pritchard, chief brand officer of Procter & Gamble, said that the U.S. is at a “cultural crossroads” requiring marketers to combat racial prejudice which threatens to undermine a...
Monday, Nov. 6, 2017
ANA Multicultural & Diversity Initiative Sets Marketing Priorities To Promote Inclusion, Business Growth
The ANA Alliance for Inclusive & Multicultural Marketing (AIMM) unveiled a set of key priorities for the coming year that are specifically designed to help marketers increase their focus on multicultural marketing to help drive overall corporate growth.
The announcement was made today...