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Tuesday, Nov. 17, 2020
ANA client-side marketers continue to make significant progress in achieving gender equality among CMOs, but in stark contrast there has been little headway made in improving ethnic diversity.
Those are the key findings in a new report from the ANA and the ANA’s Alliance for Inclusive and...
Friday, Aug. 7, 2020
DAVID MIAMI GOES FOR THE GUT IN ACTIVIA SPOT
This “A-Z” campaign from agency DAVID Miami for Danone’s Activia probiotic yogurt illustrates the importance of your gut, and highlights all the ways it can affect how we feel, physically and emotionally.
Thursday, Jul. 23, 2020
More than 100 companies have met the requirements to be included in the ANA’s first ever list of “Certified Diverse Suppliers for Advertising and Marketing.”
The list includes agencies, media, production, promotion, and research companies and follows an ANA report released in May, “The...
Wednesday, Jun. 10, 2020
Marketers, looking for increased productivity and transparency in their media investments, are calling for sweeping changes and improvements in the media ecosystem. This includes transformative changes to the upfront marketplace.
ANA chairman and Procter & Gamble chief brand officer,...
Tuesday, Jun. 9, 2020
The ANA and its diversity initiative, the Alliance for Inclusive & Multicultural Marketing (AIMM), today acknowledged limited progress in all aspects of diversity and inclusion--including diverse leadership, cultural relevance in advertising and growth in multicultural marketing.
Monday, May. 18, 2020
A large majority (75 percent) of ANA (Association of National Advertisers) members have strategic plans in place to hire suppliers with diverse backgrounds for their overall organizations, but only 40 percent have such strategies specifically for marketing and advertising services.
Friday, Apr. 17, 2020
Five of the nation’s largest advertising trade associations are urging Gov. Gretchen Whitmer to rescind the portion of her executive order which prohibits certain types of advertising in Michigan.
While expressing support for Gov. Whitmer’s overall actions to protect public health and...
Friday, Mar. 27, 2020
The ANA has formed a new working community of top CMOs dedicated to helping the marketing community manage the ongoing global crisis posed by the coronavirus pandemic.
The group is comprised of a select team from the Global CMO Growth Council, a community of CMOs representing many of the...
Monday, Mar. 23, 2020
Production/Post Community Put In Jeopardy By Combination of Coronavirus Crisis, Nonpayment By Clients, Agencies
The coronavirus/COVID-19 crisis has put the global economy in jeopardy--and key in any recovery on the other side of this pandemic will be a fully engaged, viable creative community to help bring the consumer marketplace back to life. But any chance of such a recovery is being seriously...
Saturday, Mar. 14, 2020
A measure to make Maryland the first state in the nation to tax companies like Facebook and Google for money they make from digital ads on the internet is making steps forward in the state's legislature.
Opponents, however, say the state would have a hard time enforcing it and that the...