Wednesday, Jun. 10, 2020

Marketers, looking for increased productivity and transparency in their media investments, are calling for sweeping changes and improvements in the media ecosystem. This includes transformative changes to the upfront marketplace.

ANA chairman and Procter & Gamble chief brand officer,...

Tuesday, Jun. 9, 2020

The ANA and its diversity initiative, the Alliance for Inclusive & Multicultural Marketing (AIMM), today acknowledged limited progress in all aspects of diversity and inclusion--including diverse leadership, cultural relevance in advertising and growth in multicultural marketing.

In a...

Monday, May. 18, 2020

A large majority (75 percent) of ANA (Association of National Advertisers) members have strategic plans in place to hire suppliers with diverse backgrounds for their overall organizations, but only 40 percent have such strategies specifically for marketing and advertising services.

Those...

Friday, Apr. 17, 2020

Five of the nation’s largest advertising trade associations are urging Gov. Gretchen Whitmer to rescind the portion of her executive order which prohibits certain types of advertising in Michigan.

While expressing support for Gov. Whitmer’s overall actions to protect public health and...

Friday, Mar. 27, 2020

The ANA has formed a new working community of top CMOs dedicated to helping the marketing community manage the ongoing global crisis posed by the coronavirus pandemic.

The group is comprised of a select team from the Global CMO Growth Council, a community of CMOs representing many of the...

Monday, Mar. 23, 2020

The coronavirus/COVID-19 crisis has put the global economy in jeopardy--and key in any recovery on the other side of this pandemic will be a fully engaged, viable creative community to help bring the consumer marketplace back to life. But any chance of such a recovery is being seriously...

Saturday, Mar. 14, 2020

A measure to make Maryland the first state in the nation to tax companies like Facebook and Google for money they make from digital ads on the internet is making steps forward in the state's legislature.

Opponents, however, say the state would have a hard time enforcing it and that the...

Monday, Nov. 25, 2019

Actress Yara Shahidi has joined the SeeHer advisory board. SeeHer is the Association of National Advertisers’ (ANA) global industry movement for gender equality in advertising and media.

Shahidi is an acclaimed actress, producer, and change agent. Recently starring in the YA Romance The...

Tuesday, Sep. 3, 2019

SeeHer, the Association of National Advertisers (ANA)-led movement for gender equality in advertising and media, has entered into a partnership with the Screen Actors Guild‐American Federation of Television and Radio Artists (SAG-AFTRA).

SAG-AFTRA and ANA’s SeeHer will work together to...

Sunday, Apr. 14, 2019

At its two-day plenary, SAG-AFTRA’s National Board unanimously approved the 2019 Commercials Contracts tentative agreement reached with the Joint Policy Committee on April 2. The agreement will now be submitted to the membership for ratification.

The 2019 SAG-AFTRA Commercials Contract...

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