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Sunday, Apr. 14, 2019
At its two-day plenary, SAG-AFTRA’s National Board unanimously approved the 2019 Commercials Contracts tentative agreement reached with the Joint Policy Committee on April 2. The agreement will now be submitted to the membership for ratification.
The 2019 SAG-AFTRA Commercials Contract...
Saturday, Sep. 16, 2017
Six advertising trade groups--the 4A’s, Association of National Advertisers, Interactive Advertising Bureau, American Advertising Federation, Data & Marketing Association, and Network Advertising Alliance--issued an open letter to the industry at large on Thursday (9/14), expressing their...
Monday, Sep. 12, 2016
Eight leading trade associations serving the advertising, marketing, and video technology industries are joining forces in an historic bid to create new guidelines for simplifying the distribution of digital video ads throughout the ad production sector.
The recommendations to be...
Tuesday, Aug. 16, 2016
In a survey which included some 375 of its female members, the 4A’s (American Association of Advertising Agencies) reported that more than half of those respondents had experienced sexual harassment at least once.
The women also shared that there have been at least a few times when they...
Tuesday, Aug. 9, 2016
The back and forth between the ANA (Association of National Advertisers) and 4A’s (American Association of Advertising Agencies) over client-agency relations as they pertain to media transparency continues as Bob Liodice, CEO of the ANA, has responded to the 4A’s recent decision to reject the...
Monday, Aug. 1, 2016
While it urges transparency in media buying practices and the relationship between clients and agencies, the 4A’s (American Association of Advertising Agencies) disagrees with the ANA (Association of National Advertisers) as to how to best attain that goal. Last week Nancy Hill, president and...
Wednesday, Jun. 8, 2016
Numerous non-transparent business practices, including cash rebates to media agencies, were found to be pervasive in a sample of the U.S. media ad-buying ecosystem, according to a study commissioned by the ANA (Association of National Advertisers). However, the 4A’s (American Association of...