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Tuesday, Mar. 31, 2020
The Interactive Advertising Bureau (IAB) has moved its NewFronts event, originally scheduled for April 27-May 6, to now run during the week of June 22. The decision had already been made, in light of the coronavirus pandemic, to make NewFronts a virtual experience with participants live-...
Thursday, Oct. 11, 2018
Pardon the interruption has given way to often not getting the chance to interrupt at all. And because of that sea change in the marketplace, brands need to proactively seek new ways to attract audiences and engage prospective consumers--that was among the key messages to come out of the...
Friday, Sep. 14, 2018
Facebook and other companies routinely track your online surfing habits to better target ads at you. Two web browsers now want to help you fight back in what's becoming an escalating privacy arms race.
New protections in Apple's Safari and Mozilla's Firefox browsers aim to prevent...
Tuesday, Sep. 27, 2016
IAB MIXX Conference Addresses Advertising’s New World Order; Reinvention Of Media, Platforms, Creative
Day One of the 2016 IAB MIXX Conference saw marketers, advertising executives, publishers, and technologists coming together to share insights about the reinvention of media, platforms, creative, and business models. Randall Rothenberg, president and CEO of IAB, kicked off the day by welcoming...
Monday, Sep. 26, 2016
The Interactive Advertising Bureau (IAB) and its Mobile Marketing and Digital Video Centers of Excellence released “Is Virtual the New Reality?: A Market Snapshot of VR Publishing and Monetization.” This comprehensive report explores virtual reality’s promise and pitfalls as “the next big thing...
Monday, Sep. 12, 2016
Eight leading trade associations serving the advertising, marketing, and video technology industries are joining forces in an historic bid to create new guidelines for simplifying the distribution of digital video ads throughout the ad production sector.
The recommendations to be...
Wednesday, May. 11, 2016
Regular viewers of original digital video programming have grown to 63 million in 2016 from 45 million in 2013, according to the “2016 Original Digital Video Study,” a comprehensive survey of over 1,900 consumers from the Interactive Advertising Bureau (IAB). This audience has seen a significant...
Friday, Oct. 23, 2015
Washington Square Films directing duo Ben/Dave (Ben Hurst and Dave Thomas) amplify a routine Saturday night to kingpin status in the :60 “Crushing the Competition” for Bowlmor AMF out of Concept Farm, NY. The trick-filled spot mimics a television infomercial and features bowling pro Jason...