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Thursday, Mar. 7, 2019
An overwhelming 77 percent of brands could disappear and no one would care. That’s among several sobering findings in Havas Group’s 10th annual Meaningful Brands study.
Furthermore, 58 percent of content created by the world’s leading 1,800 brands is poor, irrelevant and fails to deliver...
Friday, Jun. 9, 2017
Though there are pitfalls--as evidenced by Pepsi’s widely panned and then pulled Kendall Jenner commercial, and Starbucks’ attempt to spark conversations about race relations via its “Race Together” campaign--brands are increasingly taking stands on causes and issues, and in the process helping...
Wednesday, Feb. 10, 2016
Laura Maness has been appointed to serve in the newly created role of president of Havas Worldwide New York, effective March 1. She will be responsible for running the day-to-day operations of the New York office, including managing key accounts, working to...
Tuesday, Mar. 31, 2015
Havas Media Group has named Damien Marchi to serve as its global head of content. The news follows the Group’s recent launch of the Global Music Data Alliance with Universal Music Group and its partnership with content marketing platform NewsCred.
Thursday, Feb. 26, 2015
Chris Gyorgy has been named group creative director at Havas Worldwide Chicago. In partnership with Kevin Kelly, Gyorgy will be responsible for leading creative on the agency’s Citi account, including credit cards, retail and above the line work, in addition to...
Monday, Dec. 22, 2014
Havas had acquired Formula, an integrated communications and experiential marketing agency. With 100 staff members across offices in New York, Los Angeles, and San Diego, the new entity, Havas Formula, will be a full-service agency with practice areas in strategic...