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Tuesday, May. 25, 2021
In its 12th year, Havas’ landmark study of brand value, surveying over 395,000 people around the world, uncovers deepening cynicism, alongside a growing expectation gap in consumers’ relationships with brands and businesses. It also reveals a significant long-term trend towards consumers...
Thursday, May. 13, 2021
Havas, one of the world’s largest advertising and communications groups, has partnered with global creative production agency Wellcom Worldwide to launch Havas Studios: an integrated global production business spanning the full range of content production capabilities.
Tuesday, Dec. 3, 2019
Havas Chicago Creative has hired marketing executive Nicole Laughlin as its president. She had most recently been at Facebook where she led global marketing solutions.
Laughlin has held senior-level positions at agencies, brands and platforms, where she has helped major retail, CPG and...
Thursday, Mar. 7, 2019
An overwhelming 77 percent of brands could disappear and no one would care. That’s among several sobering findings in Havas Group’s 10th annual Meaningful Brands study.
Furthermore, 58 percent of content created by the world’s leading 1,800 brands is poor, irrelevant and fails to deliver...
Friday, Jun. 9, 2017
Though there are pitfalls--as evidenced by Pepsi’s widely panned and then pulled Kendall Jenner commercial, and Starbucks’ attempt to spark conversations about race relations via its “Race Together” campaign--brands are increasingly taking stands on causes and issues, and in the process helping...
Wednesday, Feb. 10, 2016
Laura Maness has been appointed to serve in the newly created role of president of Havas Worldwide New York, effective March 1. She will be responsible for running the day-to-day operations of the New York office, including managing key accounts, working to...
Tuesday, Mar. 31, 2015
Havas Media Group has named Damien Marchi to serve as its global head of content. The news follows the Group’s recent launch of the Global Music Data Alliance with Universal Music Group and its partnership with content marketing platform NewsCred.
Thursday, Feb. 26, 2015
Chris Gyorgy has been named group creative director at Havas Worldwide Chicago. In partnership with Kevin Kelly, Gyorgy will be responsible for leading creative on the agency’s Citi account, including credit cards, retail and above the line work, in addition to...
Monday, Dec. 22, 2014
Havas had acquired Formula, an integrated communications and experiential marketing agency. With 100 staff members across offices in New York, Los Angeles, and San Diego, the new entity, Havas Formula, will be a full-service agency with practice areas in strategic...