Havas
Havas has launched Prose on Pixels (POP). With an AI powered, engagement-centric “Audience First” model, the new venture will work with agencies, their clients, and, increasingly, direct-to-clients, to break through and connect with audiences by...
Havas has launched Welltainment™, billed as a new approach to creativity that harnesses the power of culture, content, and inclusion to close the health equity gap. Unveiled at the 2023 Cannes Lions International Festival of Creativity, Welltainment™ aims to co-create entertainment content with...
Rattling Stick in the U.K. has launched a production arm, Rattling Stuff, targeting a range of TV commercials, content and production solutions with more challenging budgets. Head of Stuff is Cabell Hopkins who brings a wealth of experience as a...
In its 12th year, Havas’ landmark study of brand value, surveying over 395,000 people around the world, uncovers deepening cynicism, alongside a growing expectation gap in consumers’ relationships with brands and businesses. It also reveals a significant long-term trend towards consumers...
Havas, one of the world’s largest advertising and communications groups, has partnered with global creative production agency Wellcom Worldwide to launch Havas Studios: an integrated global production business spanning the full range of content production capabilities.
The partnership...
Havas Chicago Creative has hired marketing executive Nicole Laughlin as its president. She had most recently been at Facebook where she led global marketing solutions.
Laughlin has held senior-level positions at agencies, brands and platforms, where she has helped major retail, CPG and...
An overwhelming 77 percent of brands could disappear and no one would care. That’s among several sobering findings in Havas Group’s 10th annual Meaningful Brands study.
Furthermore, 58 percent of content created by the world’s leading 1,800 brands is poor, irrelevant and fails to deliver...
Though there are pitfalls--as evidenced by Pepsi’s widely panned and then pulled Kendall Jenner commercial, and Starbucks’ attempt to spark conversations about race relations via its “Race Together” campaign--brands are increasingly taking stands on causes and issues, and in the process helping...
Laura Maness has been appointed to serve in the newly created role of president of Havas Worldwide New York, effective March 1. She will be responsible for running the day-to-day operations of the New York office, including managing key accounts, working to...
Havas Media Group has named Damien Marchi to serve as its global head of content. The news follows the Group’s recent launch of the Global Music Data Alliance with Universal Music Group and its partnership with content marketing platform NewsCred.
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