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Tuesday, Jul. 20, 2021
Toyota won't be airing any Olympic-themed advertisements on Japanese television during the Tokyo Games despite being one of the IOC's top corporate sponsors.
The extraordinary decision by the country's top automaker underlines how polarizing the Games have become in Japan as COVID-19...
Friday, Mar. 13, 2015
Toyota Motor Corp. signed on as a worldwide Olympic sponsor Friday in a landmark deal reportedly worth nearly $1 billion, becoming the first car company to join the IOC's top-tier marketing program.
The eight-year deal starts globally in 2017 and...