Bud Light
Bud Light's parent company expressed confidence that its U.S. market share has stabilized after a promotion with a transgender influencer cost it sales.
Anheuser-Busch InBev said last week (8/3) that its U.S. revenue fell 10.5% in the second quarter. Bud Light sales plunged amid a...
Anheuser-Busch InBev, the maker of Bud Light, confirmed this week is laying off hundreds of positions across its U.S. corporate staff.
The beer maker said the layoffs will impact less than 2% of its workforce. Anheuser-Busch's website says the company employs 19,000 employees nationwide....
Presidential candidate and Republican Gov. Ron DeSantis wants Florida to investigate its investments in the company that makes Bud Light because of conservative backlash over a transgender social media influencer marketing the beverage.
DeSantis said Thursday in a letter to the State...
Transgender influencer Dylan Mulvaney says she felt abandoned by Bud Light after facing "more bullying and transphobia than I could have ever imagined" over her partnership with the beer giant.
In a video posted Thursday to Instagram and TikTok, she said she "was waiting for the brand to...
Many big companies, including Target and Bud Light's parent, are still backing Pride events in June despite the minefield that the monthlong celebration has become for some of them.
Target and Bud Light recently came under fire for their efforts to appeal to the LGBTQ+ community, only to...
Following Target's announcement last week that it removed products and relocated Pride displays to the back of certain stores in the South, activists in the LGBTQ+ community are calling for new campaigns to convince corporate leaders not to cave to anti-LGBTQ+ groups.
"We need a strategy...
After intense backlash from some shoppers, Target is removing certain items and making other changes to its LGBTQ+ merchandise nationwide ahead of Pride month.
In confirming the changes to this year's Pride collection, which has been on sale since early May, the Minneapolis retailer cited...
The country's largest advocacy group for LGBTQ+ rights has suspended its benchmark equality and inclusion rating for Anheuser-Busch, citing the beer company's handling of the hate-filled and transphobic backlash to its partnership with transgender influencer Dylan Mulvaney last month.
The...
Bud Light’s parent company said it will triple its marketing spending in the U.S. this summer as it tries to boost sales that plummeted after the brand partnered with a transgender influencer.
But Anheuser-Busch InBev CEO Michel Doukeris also downplayed the impact of the backlash, saying...
Bud Light may have fumbled its attempt to broaden its customer base by partnering with a transgender influencer. But experts say inclusive marketing is simply good business — and it's here to stay.
"A few years from now, we will look back on this 'controversy' with the same embarrassment...