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Monday, Nov. 26, 2018
WPP has announced that Wunderman and J. Walter Thompson will unite to form Wunderman Thompson, a creative, data and technology agency. Wunderman Thompson will be an agency of more than 20,000 people in 90 markets. It will be fully operational in early 2019.
Wunderman and J. Walter...
Wednesday, Sep. 26, 2018
WPP is creating a new agency, VMLY&R, uniting two leading shops to deliver a contemporary, fully integrated digital and creative offering to clients on a global scale.
VMLY&R’s proposition will combine brand experience and brand advertising, drawing on the complementary expertise...
Sunday, Apr. 15, 2018
Martin Sorrell is stepping down as chief executive of WPP, the world's largest advertising agency company, following allegations of personal misconduct.
Sorrell, who built WPP into a global brand during his 33 years at the helm, had been accused of misusing company assets. He has denied...
Wednesday, Apr. 4, 2018
Shares in WPP, the advertising agency giant, have fallen after an announcement that the board is investigating an allegation of personal misconduct against its chief executive, Martin Sorrell.
In early-afternoon Wednesday trading in London, WPP's share price was down 2.2 percent at 1,094...
Monday, Jan. 11, 2016
Jim Carlton will be taking on the role of chief creative officer, North America, for Geometry Global, WPP’s shopper marketing and activation agency. Carlton comes over from Arc Worldwide where he provided creative leadership on all of that agency’s accounts...
Sunday, Aug. 2, 2015
A leading advertising executive told the IOC on Sunday that the Olympic body needs to stay relevant with the younger generation and concentrate more of its content on the Internet and via mobile devices.
And the once futuristic-sounding technology of virtual reality will likely be part of...
Thursday, Jun. 25, 2015
WPP has acquired a majority stake in SET Management, LLC (SET Creative), a brand experience agency based in Portland, Ore., with offices in New York and Los Angeles. The deal allows WPP to grow its Branding and Identity group already comprised of retail and brand...