mcgarrybowen
Patrick Lafferty has been appointed U.S. president of mcgarrybowen, He succeeds Simon Pearce who recently departed the agency. Lafferty will take on his new role in the spring, reporting to Nick Brien, CEO, Americas, Dentsu Aegis Network (DAN), parent to mcgarrybowen. Lafferty will oversee...
Dentsu Aegis Network has acquired Swirl, an independent digital-first, full-spectrum ideas agency in San Francisco. Financial terms of the deal were not disclosed. Swirl will become part of global creative agency mcgarrybowen, which is in the Dentsu Aegis family. Swirl expands mcgarrybowen’s...
Our annual tradition continues with SHOOT sounding out John Leverence, sr. VP of awards at the Academy of Television Arts and Sciences, to get an entertainment industry perspective on the commercials nominated for the primetime Emmy which this year are: two Ad Council PSAs in the “Love...
Akin to last year’s primetime Emmy-winning “Love Has No Labels” for the Ad Council out of R/GA, the current field of nominated spots selected by TV Academy voters is largely marked by an inspiring sense of unity and purpose, underscoring the value placed on coming together and accentuating the...
R/GA’s “Love Has No Labels” campaign is now worthy of, among its assorted other plaudits, having a TV Academy label affixed to it. Last year the signature “Labels” X-ray piece for the Ad Council--with its message of inclusiveness, featuring dancing and kissing skeletons--won the coveted...