Thursday, April 25, 2019


Tuesday, Aug. 2, 2016

In the few weeks since its release, Pokémon™ GO has dominated the interactive entertainment landscape. The augmented reality game has reportedly achieved more than 30 million downloads and lots of buzz. But as its popularity grows, so do questions about its legal implications - including the use...

Wednesday, Oct. 14, 2015

A New York federal court has provided the creative community with an important reminder about the risks of portraying composite characters. The case, Greene v. Paramount...

Tuesday, Sep. 15, 2015

Media companies and other copyright holders may need to change the way they deal with infringing content on the Internet.  In a closely watched copyright case, Lenz v. Universal Music Corp. (also known as the "Dancing Baby" case), the United States Court of Appeals for the Ninth Circuit ruled...

Wednesday, Jul. 29, 2015

As previously reported here, earlier amendments to Telephone Consumer Protection Act (TCPA) rules clarified that telemarketers must obtain  prior consent from consumers...

Tuesday, Nov. 30, 2010

Since the birth of SHOOT 50 years ago, the number of legal issues that advertising agencies and production companies are faced with has exploded. Dealing with legal compliance and managing risk is more complicated than ever. In honor of SHOOT's birthday, here are 50 legal...

Friday, Oct. 26, 2007

Two advertisers recently received a little more leeway to flex their collective funny bone--even when competitors were the butt of their jokes.

This summer, a federal court in California refused to enjoin a Jack in the Box campaign, which allegedly targeted "Angus" burgers sold by Carl's...

Friday, Mar. 23, 2007

As advertising agencies and production companies continue to get into the business of producing branded entertainment and other content that doesn't fall within the traditional definition of "advertising," they are faced with the challenge of adapting their businesses to meet the demands of...

Friday, Jan. 26, 2007

Creating Some Buzz    Advertisers are increasingly turning to "buzz marketing" to communicate with today's consumers. These consumers are watching (and posting) videos on YouTube. They belong to social networking sites such as mySpace. They have avatars on Second Life. They have...

Thursday, Dec. 1, 2005

There aren't any awards for being "advertising agency of the year" on how agencies handle legal issues. The truth is, many agencies just don't worry about compliance and contracts until something goes wrong. Although I won't be naming the "Legalease Agency of the Year," here are some of...

MySHOOT Profiles


Andy Richter
Director, Producer
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Director, Editor

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