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Monday, Jan. 4, 2021
S4 Capital has brought into the fold integrated agency Decoded Advertising and integrated performance marketing shop Metric Theory. S4, headed by executive chairman Sir Martin Sorrell, will pair its creative digital content production company MediaMonks with Decoded Advertising. S4 will also...
Wednesday, Jul. 11, 2018
S4 Capital, the new holding group of former WPP CEO Martin Sorrell, has agreed to acquire digital production company MediaMonks for a reported price of some $350 million.
A released statement from Sorrell read in part, “We’re delighted to join forces with MediaMonks. This represents a...
Sunday, Apr. 15, 2018
Martin Sorrell is stepping down as chief executive of WPP, the world's largest advertising agency company, following allegations of personal misconduct.
Sorrell, who built WPP into a global brand during his 33 years at the helm, had been accused of misusing company assets. He has denied...
Wednesday, Apr. 4, 2018
Shares in WPP, the advertising agency giant, have fallen after an announcement that the board is investigating an allegation of personal misconduct against its chief executive, Martin Sorrell.
In early-afternoon Wednesday trading in London, WPP's share price was down 2.2 percent at 1,094...
Sunday, Aug. 2, 2015
A leading advertising executive told the IOC on Sunday that the Olympic body needs to stay relevant with the younger generation and concentrate more of its content on the Internet and via mobile devices.
And the once futuristic-sounding technology of virtual reality will likely be part of...