Martin Sorrell
S4 Capital--the tech-led, new age/new era digital advertising and marketing services company, established by Sir Martin Sorrell in May 2018--announced a merger between lifestyle marketing company Cashmere and S4’s content arm, Media.Monks. The coming together significantly expands the...
S4 Capital has brought into the fold integrated agency Decoded Advertising and integrated performance marketing shop Metric Theory. S4, headed by executive chairman Sir Martin Sorrell, will pair its creative digital content production company MediaMonks with Decoded Advertising. S4 will also...
S4 Capital, the new holding group of former WPP CEO Martin Sorrell, has agreed to acquire digital production company MediaMonks for a reported price of some $350 million.
A released statement from Sorrell read in part, “We’re delighted to join forces with MediaMonks. This represents a...
Martin Sorrell is stepping down as chief executive of WPP, the world's largest advertising agency company, following allegations of personal misconduct.
Sorrell, who built WPP into a global brand during his 33 years at the helm, had been accused of misusing company assets. He has denied...
Shares in WPP, the advertising agency giant, have fallen after an announcement that the board is investigating an allegation of personal misconduct against its chief executive, Martin Sorrell.
In early-afternoon Wednesday trading in London, WPP's share price was down 2.2 percent at 1,094...
A leading advertising executive told the IOC on Sunday that the Olympic body needs to stay relevant with the younger generation and concentrate more of its content on the Internet and via mobile devices.
And the once futuristic-sounding technology of virtual reality will likely be part of...