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Interactive Advertising Bureau
Tuesday, Mar. 31, 2020
The Interactive Advertising Bureau (IAB) has moved its NewFronts event, originally scheduled for April 27-May 6, to now run during the week of June 22. The decision had already been made, in light of the coronavirus pandemic, to make NewFronts a virtual experience with participants live-...
Friday, Sep. 13, 2019
Last year the Interactive Advertising Bureau (IAB) held its inaugural Digital Content NewFronts West event in L.A., during which varied media companies and platforms presented their content slates and development opportunities to a gathering of decision-makers from the brand and ad agency...
Thursday, Oct. 11, 2018
Pardon the interruption has given way to often not getting the chance to interrupt at all. And because of that sea change in the marketplace, brands need to proactively seek new ways to attract audiences and engage prospective consumers--that was among the key messages to come out of the...
Saturday, Sep. 16, 2017
Six advertising trade groups--the 4A’s, Association of National Advertisers, Interactive Advertising Bureau, American Advertising Federation, Data & Marketing Association, and Network Advertising Alliance--issued an open letter to the industry at large on Thursday (9/14), expressing their...
Wednesday, Sep. 28, 2016
The Interactive Advertising Bureau (IAB) revealed the recipients of the international 2016 IAB MIXX Awards at an annual dinner and celebration honoring today’s best and brightest in digital advertising/interactive marketing. The biggest accolade of the evening went to REI and Venables Bell...
Monday, Sep. 26, 2016
The Interactive Advertising Bureau (IAB) and its Mobile Marketing and Digital Video Centers of Excellence released “Is Virtual the New Reality?: A Market Snapshot of VR Publishing and Monetization.” This comprehensive report explores virtual reality’s promise and pitfalls as “the next big thing...
Wednesday, May. 11, 2016
Regular viewers of original digital video programming have grown to 63 million in 2016 from 45 million in 2013, according to the “2016 Original Digital Video Study,” a comprehensive survey of over 1,900 consumers from the Interactive Advertising Bureau (IAB). This audience has seen a significant...
Monday, Aug. 10, 2015
Shortlist finalists for the 11th annual IAB MIXX Awards have been announced by the Interactive Advertising Bureau (IAB). The roster of 121 select campaigns from 10 countries highlights best-in-class digital marketing that exemplifies what works across multiple...