Friday, April 20, 2018

Columns

Friday, Mar. 23, 2018

New York-based production company Sibling Rivalry has signed commercial, documentary and short narrative filmmaker Sandra Winther. With a style that melds documentary and narrative techniques and an emphasis on capturing the stories and pulse of vibrant youth,...

Friday, Mar. 23, 2018

California's expanded Film & TV Tax Credit Program 2.0 includes a provision called the Career Readiness Initiative that helps students from all walks of life gain access to production-related careers. It requires each project in the tax credit program to offer hands-on opportunities ranging...

Friday, Mar. 23, 2018

Creative studio Reel FX is expanding its global reach. A Montreal satellite studio is in the offing, added to Reel FX’s existing offices in Dallas and Hollywood, Calif. The new locale will be another hub for Reel FX Animation Studios, its feature film division, and will also serve as an outpost...

Friday, Mar. 23, 2018

This column’s headline is the litmus test question when assessing whether a campaign will ring true and connect with audiences or if a false chord will set back a brand.

Two recent endeavors underscore the peril of being disingenuous as well as the value of being true to yourself and...

Friday, Mar. 23, 2018

If you’ve ever watched a team challenge on “Hell’s Kitchen,” you’re familiar with this scenario: First, it’s the flow of big ideas as a kitchen full of chefs attempts to set course on the winning entrée. Then, depending on the strength of that episode’s chosen leader and their ability to funnel...

Friday, Mar. 16, 2018

Newly launched strategic creative group ATK PLN has expanded its business development team, bringing on Sonia Reps for Midwest sales representation and Saarinen & Pico for representation on the West Coast. Sonia Reps, led by Sonia...

Friday, Mar. 16, 2018

Bicoastal production and post company Greenpoint Pictures has signed director Jesse Heath for spots and branded content in the U.S. This marks his first representation by an American production company. Heath’s films have premiered on Dazed, Hypebeast, Oyster...

Friday, Mar. 9, 2018

Jay Shapiro has joined The Corner Shop as an executive producer. Shapiro, who has a track record of working with leading commercial directors, will work closely with managing partner/EP Anna Hashmi and producer Jessica Miller at The Corner Shop......

...

Friday, Mar. 9, 2018

Stink Films has added Sevasti Buford to its U.S. sales team. Buford will be based out of the Los-Angeles office, where she will handle representation on the West Coast. Prior to joining Stink, Buford was part of the sales team at Red Reps. There, Buford...

Friday, Mar. 2, 2018

Design and animation studio Laundry has signed independent rep firm Reber Covington for West Coast commercial representation.  The Reber Covington team consists of Brooke Covington, Rebecca Reber and Andrea Uzcategui-...