Friday, Jan. 15, 1999

In an effective message about body-weight obsession that's both humorous and slightly unsettling, Leo Burnett Co., Toronto's latest :30 in the "Look Good On Your Own Terms" campaign for Kellogg's Special K stars a pasty-faced Chatty Cathy look-alike droning crash-diet dogma...

Friday, Jan. 15, 1999

CLIENT

Home Box Office (HBO).

PRODUCTION CO.

PYTKA, Venice, Calif. Joe Pytka, director/DP; Suellen Wagner, executive producer. Shot at The Culver Studios, Culver City, Calif., and on location.

AGENCY

BBDO New York. Ted Sann, chief creative...

Friday, Jan. 15, 1999

Violent content has proven to be a double-edged sword in the case of an anti-gang PSA. The violence-which makes the piece poignant and compelling-has also caused cable and broadcast stations thus far to reject requests for airtime.

"Arturo's Drive-By"-directed by Alex Mu...

Friday, Jan. 15, 1999

Beauty is in the eye of the beholder. And in the case of "Gift Exchange," a :30 for the Oregon Lottery out of Moffatt/Rosenthal, Portland, Ore., an office worker hopes his colleagues turn out to be beholders superficial enough to judge a book by its cover-or, more accurately, a...

Friday, Jan. 15, 1999

I GUESS WE ALL HAVE OUR favorite moment in advertising. For what its worth, this is mine.

Parkinsons disease has been in the news lately. A lot of people are learning a lot more about it through the trials and tribulations of actor Michael J. Fox.

Michael J. Fox is a class guy. The...

Friday, Jan. 15, 1999

5 Years Ago

JANUARY 14, 1994

Directors Zack Snyder and Steve Lowe have signed with bicoastal The End, one of the publicly held Harmony Holdings companies.....Harmony Holdings, Burbank, Calif., has also announced it is closing its year-old music and sound design house, Serious Music...

Friday, Jan. 15, 1999

THE DOUBLE STANDARD between program and spot content resurfaces in the case of a public service ad that thus far has been rejected by cable and TV stations for its graphic depiction of gang violence. While gunplay, shootings, violent encounters and death are not uncommon on primetime TV and...

Friday, Jan. 15, 1999

Carol Case, partner/exec. producer of bicoastal Case Nydrle, has expanded her New York sales staff, which handles a trio of affiliated production companies-bicoastal Original Film, Holiday and Case Nydrle. Coming on board is Meredith Bergman, who until recently was bicoastal...

Friday, Jan. 8, 1999

New York Office has opened a second base in Venice, Calif., headed by newly named managing director Glenn Massad. Massad is available to represent cinematographers, editors, production designers, etc....New York-based Charlex has signed Benson/Schafler Artists Management as its exclusive sales...

Friday, Jan. 8, 1999

Gidget, the past year's most famous Chihuahua (and most fascinating, according to People magazine), makes another appearance in a Taco Bell spot created by TBWA/Chiat/Day, Playa del Rey, Calif. "Serenade," directed by Traktor out of bicoastal/international Partizan Midi Minuit,...

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