Columns
Don't ever grow old." I heard this nearly 50 years ago, when the promotion director of Time magazine was admiring the youthful charm of an illustration I had done. "Fat chance!" I thought at the time. But a half century later I can firmly reply, "Not to worry!" I have come to learn, as much from...
The commercial community has received some encouraging news relative to anti-runaway production bills on both the national and state level. A proposed federal wage tax credit—originally thought to cover features and TV/cable programs—would also apply to certain spots (see lead story, p. 1) if...
January 28, 1995/Bruce Hurwit, a creative group head/art director for four years at Cliff Freeman & Partners, New York, left the agency to direct commercials for bicoastal Crossroads Films....Director/cameraman Ken Morrison joined bicoastal Harmony Pictures for spot representation in New...
January 28, 1995/Bruce Hurwit, a creative group head/art director for four years at Cliff Freeman & Partners, New York, left the agency to direct commercials for bicoastal Crossroads Films....Director/cameraman Ken Morrison joined bicoastal Harmony Pictures for spot representation in New...
You wanna race?" asks Olympic sprinter Marion Jones in the first few seconds of Nike's "Racing Marion." The :60 is the first in a series of spots created by Wieden & Kennedy, Portland, Ore., for Nike's Air Cross Trainer II that begins a story on television and finishes it on the Web....
At times, Arnold Communications, Boston, has shocked us with its documentary-style campaigns—such as that which chronicled the life and fears of emphysema sufferer Pam Laffin, who is currently awaiting a lung transplant. Now, in the new year, Arnold has deployed a different conceptual strategy...
Industrial Light + Magic Commercial Productions (ILMCP), San Rafael and Los Angeles, has named Carl Forsberg & Associates, New York, as its East Coast rep. Doug Howell, a partner in the Forsberg firm, will handle ILMCP in conjunction with account executive Marianne McCarley. ILMCP continues...
January 20, 1995/Director/cameraman Kinka Usher, formerly with Stiefel & Co., Hollywood, has joined bicoastal Smillie Films....Santiago, New York, has signed tabletop director Beth Galton for exclusive representation. Galton leaves Five Union Square Productions, New York, her roost of two...
Director Oliver Stone is shooting a three-spot Heineken campaign via Bates China Limited, Hong Kong, for the Asian market. Production is being done through Shooting Stars Productions, New York....Feature director Barry Sonnenfeld is being marketed for commercial work by bicoastal Straw Dogs,...
Two months ago, Eric Bonniot, CEO of 525 Studios, asked me if I wanted to produce the studio's first DVD house reel. "Absolutely!" I responded. "With my media and software background, the project will be a no-brainer-and great fun."
Well, yes and no. Last week, we received 350 copies of...