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Friday, Jul. 15, 2016
Prepare to be inspired. After all, it's Olympic ad time.
Olympics marketers from Coca-Cola to Samsung are pulling out all the stops this summer, stuffing scores of athletes into ads and telling tearjerker stories. Coke's ads play on "gold" moments when athletes have a Coke together. An ad...
Wednesday, Apr. 27, 2016
Two years ago, the Australian IOC member John Coates called the preparations for the Rio de Janeiro Olympics "the worst" in recent memory.
A lot has happened since then as the countdown clock reaches 100 days on Wednesday.
The venues that Coates worried about are 98 percent ready,...