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Tuesday, Feb. 16, 2021
The COVID-19 pandemic is having a dramatic and potentially lasting impact on business travel among U.S. marketers, according to a new ANA study.
A great majority of survey respondents (76 percent) currently do not allow business travel for their executives. Only 2.5 percent of respondents...
Thursday, Jul. 23, 2020
More than 100 companies have met the requirements to be included in the ANA’s first ever list of “Certified Diverse Suppliers for Advertising and Marketing.”
The list includes agencies, media, production, promotion, and research companies and follows an ANA report released in May, “The...
Wednesday, Jun. 10, 2020
Marketers, looking for increased productivity and transparency in their media investments, are calling for sweeping changes and improvements in the media ecosystem. This includes transformative changes to the upfront marketplace.
ANA chairman and Procter & Gamble chief brand officer,...
Monday, May. 18, 2020
A large majority (75 percent) of ANA (Association of National Advertisers) members have strategic plans in place to hire suppliers with diverse backgrounds for their overall organizations, but only 40 percent have such strategies specifically for marketing and advertising services.
Friday, Mar. 27, 2020
The ANA has formed a new working community of top CMOs dedicated to helping the marketing community manage the ongoing global crisis posed by the coronavirus pandemic.
The group is comprised of a select team from the Global CMO Growth Council, a community of CMOs representing many of the...
Thursday, May. 31, 2018
The ANA (Association of National Advertisers) is acquiring another leading trade group, the Data & Marketing Association (formerly the Direct Marketing Association).
The move was approved today by the board of directors of each organization, subject to formal approval of the voting...
Monday, Oct. 10, 2016
The ANA (Association of National Advertisers) has announced the formation of a new, wide ranging alliance designed to create a powerful, unified voice for the advancement of multicultural marketing.
The initiative is called the Alliance for Inclusive & Multicultural Marketing (AIMM...
Friday, Sep. 30, 2016
Facebook’s recent disclosure that it mistakenly overstated the average length of time users watched videos on the site is “troubling” to Bob Liodice, president and CEO of the ANA (Association of National Advertisers). Liodice’s ANA blog posting on Thursday (9/29) addressed the development,...
Tuesday, Aug. 9, 2016
The back and forth between the ANA (Association of National Advertisers) and 4A’s (American Association of Advertising Agencies) over client-agency relations as they pertain to media transparency continues as Bob Liodice, CEO of the ANA, has responded to the 4A’s recent decision to reject the...
Thursday, Jul. 21, 2016
Marketers should require media agencies to be fully transparent to elevate trust and restore confidence in the client/agency partnership, according to a wide-ranging set of recommendations released by the ANA (Association of National Advertisers) and Ebiquity/FirmDecisions.