Bob Liodice
The ANA and the 4A’s have unveiled a comprehensive list of guidelines designed to help diverse media suppliers improve and strengthen their partnerships with marketers and agencies.
The recommendations are listed in Guidelines for Diverse Media Suppliers When Doing Business with Buyers (...
A startling gap exists between marketers who are poised for future growth and those who are less likely to significantly improve growth prospects based on how each group views future opportunities and the importance of innovation.
That is one of the key findings in The Future of Marketing...
A rapidly expanding number of marketers are taking specific actions to protest the Russian invasion and ongoing war in Ukraine, according to a new ANA (Association of National Advertisers) survey.
Conducted online during the week of March 14, the survey revealed that 71 percent of...
The Video Advertising Bureau (VAB) and the 4A’s (American Association of Advertising Agencies) have joined the ANA’s (Association of National Advertisers) Cross-Media Measurement (CMM) initiative.
The VAB and the 4A’s team with leading brands such as Unilever, P&G, General Motors,...
Half of the marketers responding to a recent survey indicated that they ran advertising in the past year featuring identifiable LGBTQ+ casting, the ANA announced today.
The report, “LGBTQ+ Marketing Inclusion” was the first of its kind and, despite the lack of previous data, the ANA said...
“Diversity” is the ANA’s Marketing Word of the Year for 2021.
Since 2014, the ANA has surveyed its committee members to select the marketing word of the year. In choosing the word, the ANA staff identified a list of 12 final candidates. Members were then asked to cast their votes to...
The ANA and Sustainable Brands have entered into a strategic alliance designed to advance and accelerate the marketing industry’s global sustainability goals.
The new initiative is also designed to build awareness and increased acceptance of global sustainability among chief marketing...
The COVID-19 pandemic is having a dramatic and potentially lasting impact on business travel among U.S. marketers, according to a new ANA study.
A great majority of survey respondents (76 percent) currently do not allow business travel for their executives. Only 2.5 percent of respondents...
More than 100 companies have met the requirements to be included in the ANA’s first ever list of “Certified Diverse Suppliers for Advertising and Marketing.”
The list includes agencies, media, production, promotion, and research companies and follows an ANA report released in May, “The...
Marketers, looking for increased productivity and transparency in their media investments, are calling for sweeping changes and improvements in the media ecosystem. This includes transformative changes to the upfront marketplace.
ANA chairman and Procter & Gamble chief brand officer,...