AR
Virtual reality — computer generated 3D environments that can range from startlingly realistic to abstract wonderlands — has been on the cusp of wide acceptance for years without ever really taking off.
The pandemic should have been VR's big moment, offering an escape for millions of...
According to Statista, the augmented and virtual reality (AR/VR) market is forecast to be worth $18.8 billion U.S. dollars in 2020, almost double from 2019. That number is expected to continue to rise dramatically in the coming years. The alacrity in the AR market has also been boosted by brands...
Apple will offer more ways for people to limit the time they spend on iPhones while introducing features designed to make its products even more indispensable.
The paradox emerged Monday as Apple executives previewed new versions of free software due out this fall.
The forthcoming...
Intel brought the Sundance Film Festival and the Smithsonian to Los Angeles with a presentation kicking off the wrap day of the recently concluded 5th annual VRLA confab/expo (5/4-5) at the Los Angeles Convention Center.
Among those featured in the session was writer-director Eliza...
Apple's iPhone may be ready for its next big act — as a springboard into "augmented reality," a technology that projects life-like images into real-world settings viewed through a screen.
If you've heard about AR at all, it's most likely because you've encountered "Pokemon Go," in which...
Facebook wants you to sit in your bedroom wearing a headset and take a virtual vacation with faraway friends and family. Or use your smartphone's camera to spruce up your dinky apartment, at least virtually.
The promise of augmented and virtual reality was a big focus of Facebook's annual...
The Collective @ LAIR has signed VR director Pierre Friquet for representation in North America spanning all projects, including ad assignments.
Brought up in the first generation of VR content creators, Friquet has directed more than a dozen VR narratives, documentaries, music videos,...
Tomorrow's retail stores want to take a page from their online rivals by embracing advanced technology — everything from helpful robots to interactive mirrors to shelves embedded with sensors.
The goal: Use these real-world store features to lure shoppers back from the internet, and maybe...
This is the first in a series of VR & AR sponsored features.
In SHOOT’s just released Mid-year Survey, Vic Palumbo, partner, director of production at Deutsch, noted that the industry has seen virtual reality and augmented reality go mainstream. Regarding VR and AR...
In the few weeks since its release, Pokémon™ GO has dominated the interactive entertainment landscape. The augmented reality game has reportedly achieved more than 30 million downloads and lots of buzz. But as its popularity grows, so do questions about its legal implications - including the use...