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Sunday, Mar. 29, 2020
Visa has told its global roster of Olympic and Paralympic hopefuls their sponsorships will be extended into 2021 after the Tokyo Games were postponed, providing some financial certainty amid the disruption caused by the coronavirus pandemic.
The credit card giant's Team Visa scheme...
Monday, Aug. 8, 2016
The Olympics are full of stories of underdogs triumphing against the odds for athletic glory. But in the case of Olympic marketing, smaller brands are finding it tough to prevail amid strict rules.
Sponsors such as Visa, Samsung and Coca-Cola pay hundreds of millions of dollars to be...