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Free The Bid
Monday, Jun. 24, 2019
With last week’s Cannes Lions International Festival of Creativity in the industry’s rearview mirror, among the highlights of the event was the proactive bent of Procter & Gamble which announced a series of new creative partnerships with John Legend, Arianna Huffington’s Thrive Global, Free...
Monday, Jan. 28, 2019
Shia LaBeouf latest film was born in an unusual place — court-ordered rehab.
The actor spent time writing the script for his semi-autobiographical “Honey Boy” while he was being treated for substance abuse after a 2017 arrest.
“He wrote this script in rehab and actually sent me an...
Monday, Aug. 13, 2018
Free The Bid, the groundbreaking diversity initiative, is expanding its footprint to include a colorist category among its representation of women directors, DPs, and editors. The move, done with the support of creative studio Ntropic, expands its mission to promote equal opportunities for women...
Wednesday, Jun. 20, 2018
The Procter & Gamble Company (NYSE: PG) advanced its commitment to gender equality through a series of new actions, commitments and partnerships to increase diversity throughout the creative supply chain, leading to more accurate and positive portrayals of women in advertising and media, and...
Friday, Jun. 1, 2018
SHOOT New Directors Showcase Event Features Insights From Filmmaker Amir Bar-Lev, Cross-section Of Industry Pros
SHOOT’s New Directors Showcase Event provided varied industry perspectives during two afternoon sessions, and substantive exposure that same evening for up-and-coming directors via a screening of their work and a Meet the Directors panel discussion, all held at the DGA Theatre in...
Monday, Mar. 19, 2018
Alma Har’el--founder of the Free The Bid initiative designed to open up opportunities for female filmmakers, and a nominee this year for the DGA Award as best commercial director of the year on the strength of P&G’s Winter Olympics piece, “Love Over Bias”--is set to direct the feature film...
Thursday, Mar. 15, 2018
Ad agency Barkley has promoted Melany Esfeld to director of integrated production, video and experiential. In addition to overseeing production for all video, photography and experiential projects, Esfeld will be responsible for evolving Barkley’s production approach and capabilities.
Tuesday, Oct. 3, 2017
Free The Bid, the brainchild of filmmaker Alma Har’el, has grown during its first year, helping to give women directors a voice in advertising. The non-profit initiative advocates on behalf of women directors for equal opportunities by asking agencies to include a woman director on every triple-...
Thursday, Oct. 6, 2016
Last month director Alma Har’el--who’s on the rosters of Epoch Films in the U.S. and B-Reel Films in the U.K.--launched Free The Bid, an initiative designed to put female directors more consistently in the running for commercials and branded content projects. A Free The Bid website (click...
Friday, Sep. 16, 2016
Director Alma Har’el--whose credits include the feature documentaries LoveTrue (which debuted at this year’s Tribeca Film Festival) and Bombay Beach (a Jury Award winner at the 2011 Tribeca Film Fest) as well as notable ad work for Airbnb and Stella Artois--has launched Free...