Saturday, September 22, 2018

Mattel

Monday, Mar. 27, 2017

Mattel is looking to the movies. The maker of Barbie and Hot Wheels, which has live-action films based on those toys in the works, says it wants to find new ways to be on more screens in front of more kids. These days, that takes more than a 30-second commercial.

Big-screen movies are a...

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