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Monday, Apr. 27, 2020
Demand for digital advertising is shriveling after a decade of explosive growth amid the pandemic-fueled downturn. That could complicate things for Google and Facebook, who for the first time may have to contend with revenues that are actually shrinking.
With consumers mostly at home and...
Saturday, Nov. 17, 2018
One of the largest outside Democratic groups says ramped-up spending on digital advertising played a key role in midterm battleground races, offering a lesson for potential presidential contenders in 2020.
"You're going to have to have an organization that speaks directly to voters on...
Wednesday, May. 24, 2017
Google already monitors online shopping — and now it's keeping an eye on physical stores to try to sell more digital advertising.
The internet company said Tuesday that a new tool will track how much money people spend in merchants' brick-and-mortar stores after clicking on their digital...