Monday, February 18, 2019

digital advertising

Saturday, Nov. 17, 2018

One of the largest outside Democratic groups says ramped-up spending on digital advertising played a key role in midterm battleground races, offering a lesson for potential presidential contenders in 2020.

"You're going to have to have an organization that speaks directly to voters on...

Wednesday, May. 24, 2017

Google already monitors online shopping — and now it's keeping an eye on physical stores to try to sell more digital advertising.

The internet company said Tuesday that a new tool will track how much money people spend in merchants' brick-and-mortar stores after clicking on their digital...

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