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Wednesday, Jun. 10, 2020
Marketers, looking for increased productivity and transparency in their media investments, are calling for sweeping changes and improvements in the media ecosystem. This includes transformative changes to the upfront marketplace.
ANA chairman and Procter & Gamble chief brand officer,...
Tuesday, Apr. 17, 2018
The Cannes Lions International Festival of Creativity and the Association of National Advertisers (ANA) have launched the CMO Growth Council in partnership with the ANA’s CMO Masters Circle.
The CMO Growth Council will initially be comprised of 20 CMOs from some of the world’s biggest...
Tuesday, Nov. 14, 2017
In his keynote address at the ANA’s recently held Multicultural Marketing and Diversity Conference in Miami, Marc Pritchard, chief brand officer of Procter & Gamble, said that the U.S. is at a “cultural crossroads” requiring marketers to combat racial prejudice which threatens to undermine a...