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Saturday, Feb. 19, 2022
There were many reasons to think NBC made a savvy business deal in 2014 when it locked up the American media rights to the Olympics through 2032 for $7.75 billion.
As the Beijing winter games come to a close, it's harder to see them now.
These Olympics were a disaster for the...
Friday, Feb. 26, 2021
In one corner are the 15 leading Olympic sponsors, many household names like Airbnb, Coca-Cola, Visa, Toyota, Samsung, and General Electric. Together they pay at least $1 billion to the International Olympic Committee, and in the next four-year Olympic cycle the payments could reach $2 billion...
Tuesday, Feb. 27, 2018
NBC finished the Pyeongchang Olympics by averaging just under 20 million viewers with its primetime coverage on the network, NBCSN cable and live streaming, which was a 7 percent decline from the Winter Olympics of 2014.
The Nielsen company said that the NBC-only average in primetime was...
Thursday, Feb. 22, 2018
The aerial wizardry of snowboarders Shaun White and Chloe Kim lifted the Winter Olympics and NBC to a weekly ratings victory.
Veteran White’s gold-medal comeback in the halfpipe gave NBC the most-watched night in prime-time last week, according to Nielsen ratings released Wednesday....
Friday, Feb. 16, 2018
A gold medal used to be the golden ticket for lucrative endorsements — think Mary Lou Retton on a Wheaties box. But in the age of social media, athletes are making a name for themselves well ahead of time.
Even more so than in Rio in 2016 and Sochi in 2014, Pyeongchang athletes are...
Wednesday, Feb. 14, 2018
Olympic thrills and the aftermath of a patriarch’s death on “This Is Us” combined to give NBC a golden ratings victory.
NBC’s total viewership last week topped that of the other three major broadcasters combined by 27 percent, the biggest network regular-season gap since Nielsen’s...