Winter Olympics

Tuesday, Feb. 27, 2018

Olympics Primetime Network Coverage Dips 7 Percent From Sochi; Nielsen Week In Review

NBC finished the Pyeongchang Olympics by averaging just under 20 million viewers with its primetime coverage on the network, NBCSN cable and live streaming, which was a 7 percent decline from the Winter Olympics of 2014.

The Nielsen company said that the NBC-only average in primetime was...

Thursday, Feb. 22, 2018

Winter Olympics Boost NBC To Weekly Ratings Win

The aerial wizardry of snowboarders Shaun White and Chloe Kim lifted the Winter Olympics and NBC to a weekly ratings victory.

Veteran White’s gold-medal comeback in the halfpipe gave NBC the most-watched night in prime-time last week, according to Nielsen ratings released Wednesday....

Friday, Feb. 16, 2018

Olympic Athletes Build Their Own Brands, Change The Sponsorship Game

A gold medal used to be the golden ticket for lucrative endorsements — think Mary Lou Retton on a Wheaties box. But in the age of social media, athletes are making a name for themselves well ahead of time.

Even more so than in Rio in 2016 and Sochi in 2014, Pyeongchang athletes are...

Wednesday, Feb. 14, 2018

Winter Games Help NBC Win The Ratings Game; Nielsen Week In Review

Olympic thrills and the aftermath of a patriarch’s death on “This Is Us” combined to give NBC a golden ratings victory.

NBC’s total viewership last week topped that of the other three major broadcasters combined by 27 percent, the biggest network regular-season gap since Nielsen’s...