Winter Olympics
NBC finished the Pyeongchang Olympics by averaging just under 20 million viewers with its primetime coverage on the network, NBCSN cable and live streaming, which was a 7 percent decline from the Winter Olympics of 2014.
The Nielsen company said that the NBC-only average in primetime was...
The aerial wizardry of snowboarders Shaun White and Chloe Kim lifted the Winter Olympics and NBC to a weekly ratings victory.
Veteran White’s gold-medal comeback in the halfpipe gave NBC the most-watched night in prime-time last week, according to Nielsen ratings released Wednesday....
A gold medal used to be the golden ticket for lucrative endorsements — think Mary Lou Retton on a Wheaties box. But in the age of social media, athletes are making a name for themselves well ahead of time.
Even more so than in Rio in 2016 and Sochi in 2014, Pyeongchang athletes are...
Olympic thrills and the aftermath of a patriarch’s death on “This Is Us” combined to give NBC a golden ratings victory.
NBC’s total viewership last week topped that of the other three major broadcasters combined by 27 percent, the biggest network regular-season gap since Nielsen’s...