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Monday, Oct. 23, 2023
WPP is merging two of its agencies--Wunderman Thompson and VMLY&R--to form VML.
Mark Read, CEO of WPP, said, “Scale matters in today’s world as AI and technology transform marketing, and global clients look to simplify their relationships. VML will combine world-class creativity with...
Friday, Nov. 4, 2022
Abbie Baehr has been appointed chief strategy officer of VMLY&R’s New York office, which maintains a client roster that includes Dell, New Balance, Coca-Cola, Colgate, Advil and Ford. Baehr will report to Ian Davidson, chief strategy officer, North America....
Monday, Sep. 12, 2022
VMLY&R has added three senior leaders--Rebecca Flavin, Ryan McManus and Conan Wang--to the dedicated, multi-agency global team that supports Ford Motor Company, one of WPP’s largest global accounts.
Flavin, a 20-year leader in digital and CX, has been appointed chief experience...
Monday, Aug. 22, 2022
VMLY&R has promoted Rafael Pitanguy to deputy global chief creative officer. In this newly created role, he will be based in New York and work directly with global CCO Debbi Vandeven. Pitanguy will lead creative for Coca-Cola. In addition, he will continue to look after creative for the...
Thursday, Jun. 30, 2022
VMLY&R has expanded its West Coast footprint with the addition of a new executive lead, Jennifer DaSilva, who is promoted to executive director of VMLY&R West. DaSilva will oversee the agency’s client engagement, delivery operations, and new business in the Seattle, San Francisco, and...
Monday, Jun. 20, 2022
Day 1 At Cannes: Lions Awarded For Pharma, Health & Wellness, Outdoor, Print & Publishing, Radio & Audio
Cannes Lions has bestowed the first Lions of 2022 as its International Festival of Creativity returns to the South of France.
The winners of the Pharma Lions, Health & Wellness Lions, Outdoor Lions, Print & Publishing Lions and Radio & Audio Lions were all announced during...
Monday, May. 2, 2022
Hira Mohibullah has moved to the North American market, becoming executive creative director at VMLY&R based in Kansas City. She formerly served as ECD at BBDO Pakistan. Mohibullah now joins the senior ranks of VMLY&R’s U.S. creative team and report to John Godsey, chief creative officer...
Friday, Apr. 22, 2022
VMLY&R has expanded its people division with the addition of two new executive roles in the global leadership team: Aimee Pagano joins VMLY&R as global head of talent acquisition; and Tasha Gilroy has been promoted to global chief equity, inclusion, and belonging officer. Both will...
Wednesday, Feb. 16, 2022
The 4A’s Foundation, part of the 4A’s, has partnered with VMLY&R to launch “Dear Black Talent,” an initiative designed to empower the next generation of Black advertising leaders. “Dear Black Talent” is a recruitment platform...
Tuesday, Feb. 8, 2022
VMLY&R has promoted McKay Hathaway to executive creative director, leading Wendy’s creative teams in the U.S. and further shaping its creative output. He will report to Jeff Godsey, chief creative officer, North America.
Prior to the promotion, Hathaway served as group creative...