Monday, Feb. 8, 2021

With the Tampa Bay Buccaneers dominating the Kansas City Chiefs, there wasn’t much suspense over the outcome of Super Bowl LV. So in a game not close enough to hold viewer interest throughout, the question became would the commercials at least in part pick up the slack?

In some respects,...

Monday, Feb. 4, 2019

During a time of divisiveness and audience fragmentation, the Super Bowl brings us together for one of those increasingly rare shared experiences. The art and strategy of brands taking advantage of that opportunity are subject to scrutiny and conjecture, which are front and center in SHOOT...

MySHOOT Company Profiles