Truth in Advertising
It’s amazing how many blog posts we’ve written about chickens. Or, rather, cases involving chickens. BBB National Advertising Division's (NAD) recent decision in the ongoing Cluck Wars is worth a read: it deals with how the imagery in an ad can potentially have an impact on the claim used in...
The U.S. Federal Bureau of Investigation announced more than 280 arrests in a law enforcement sweep aimed at schemes that trick individuals and businesses into wiring money to criminals.
The arrests were part of Operation reWired, which was a four-month, multi-agency law enforcement...
Crystal Farms Refrigerated Distribution Company sells the Diner's Choice brand of refrigerated, ready-to-eat mashed potatoes. The front label of the package includes an picture of the mashed potatoes with a pat of butter on top, along with the words "made with real butter." The packaging also...
What do you do when a term that you are planning to use in advertising has more than one meaning? Are you responsible for false advertising if consumers misunderstand the claim? That was the one of the issues in a recent lawsuit brought against computer storage device maker Sandisk.
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